FREEHOLD TOWNSHIP -- Von Maur Department Stores will open its first New Jersey location at the former Nordstrom store at Freehold Raceway Mall, filling a large anchor space left vacant since 2020.
Von Maur, based in Davenport, Iowa, has stores in the South and Midwest and has begun an expansion in the Northeast. The store at Freehold Raceway Mall is expected to open in the fall of 2027, the company said.
“We are thrilled to bring the Von Maur experience to Central New Jersey,” said Jim von Maur, president and fourth-generation leader of Von Maur Department Stores, in a statement. "Freehold Raceway Mall is the area’s premier shopping destination, and we look forward to joining its vibrant retail community."
Van Maur is known for a selection of brand-name and specialty apparel, shoes, accessories and gifts. The three-level, 164,000-square-foot location will offer products from brands including Dagne Dover, Marine Layer, Bobbi Brown, Rhone, UNRL, Vuori, Peter Millar, TravisMathew, Hammitt, Varley, Marc Jacobs, Free People, Happy Camp3r and Liverpool Los Angeles.
The department store also offers an interest-free charge card, rewards program and complimentary services such as gift cards and shopping. It also will feature its hallmark residential ambiance, plush furnishings, open-floor plan and live music from the store's grand piano.
Once the new Freehold location is completed, Von Maur will have 40 department stores in the U.S. "As we continue to expand across the country, this new location represents an exciting milestone for our company,” von Maur said.
The Freehold Von Maur store will have approximately 150 full-time and part-time employees.
In 2020, Nordstrom decided that it would not reopen its anchor store at Freehold Raceway Mall, which was shuttered by restrictions during the COVID-19 shutdown.
Von Maur is the latest big name to come to Freehold Raceway Mall, and the latest to fill one of the mall's big vacant spaces. At the end of October, Dick's House of Sport opened in the remodeled and re-imagined former Lord & Taylor building. Earlier this year, Dave & Busters opened one of its arcade and restaurant venues in part of the Sears anchor.
In October, Dry Goods, which is also owned by Von Maur Department Stores, opened a store next to Sephora at Freehold Raceway Mall.
“Von Maur is a best-in-class anchor that serves as a catalyst for our Freehold center and underscores our commitment to bring elevated brands that complement our retail mix,” said Jack Hsieh, president and CEO of Macerich, said in a statement.
“Von Maur’s addition reinforces Macerich’s Path Forward strategy to deliver new anchor tenants that have clearly demonstrated the ability to drive traffic and sales across a property.”
David P. Willis, an award-winning business writer, has covered business, retail, real estate and consumer news at the Asbury Park Press for 27 years. He writes APP.com's What's Going There column and can be reached at [email protected]. Please sign up for his weekly newsletter and join his What's Going There page on Facebook for updates.