Lavallette officials say they are interested in asking Ocean County officials to consider changing the name of the Upper Shores branch of the Ocean County Library to the “Lavallette” branch in order to reflect its location in the borough. Right now, the branch is the only library out of 30 operated within the countywide system that is not named for a specific place, however the name “Upper Shores” dates back to plans hatched long before the branch opened its doors in 1995.
Lavallette council members Anita Zalom and David Finter started a discussion on the name after recognizing the 30th anniversary of the opening of the branch and the 100th anniversary of the county library system. The two praised the library, but wondered why it is seemingly the only branch that is not named after the town in which it is located. The library’s Long Beach Island branch, which is located in Surf City, does not carry the name of its municipality, but still reflects a recognized name of the island as a whole. The remaining 29 branches all carry the names of their respective towns.
“I think we’ll probably reach out to them,” said Finter. “It was just something we noticed when we looked at the list of libraries for the hundredth anniversary. It seems like we’re the only branch that doesn’t have a town name in it.”
Located on Jersey City Avenue, the branch is one of the newer libraries in the county. But while its doors opened in 1995, planning came more than two decades earlier in 1973, when residents of Lavallette, Seaside Heights and Seaside Park began lobbying county officials for a local library on the barrier island. At the time, the county system ran a “Bookmobile” service on the island, but residents felt they were missing out on one of the community features that was beloved elsewhere. It took 12 years for the push for a new branch to gain formal momentum with the adoption of the Ocean County Library Master Plan in 1986. That year, the Ocean County Library Commission sought to create a master plan for expansion as the county’s population was exploding with growth. It was decided that the county would ultimately add 11 branches to even out service and create libraries in relatively equal proximity to all residents, including those on the norther barrier island.
One of the immediate issues faced by the county was that, unlike Long Beach Island, the northern barrier island has never had a formal name. A few have been floated over the years, including “Barnegat Bay Island,” which gained steam in local newspapers after the completion of the Point Pleasant Canal in 1925 physically split what had been popularly called the “Barnegat Peninsula” beforehand. Farther back in history, it was referred to as the “Island Beach Peninsula,” a name that was eventually taken up by the state park at the island’s southern terminus. But neither of those names were ever formally adopted by any governmental authority, with municipalities forming and breaking up over the years as “borough-itis” came to New Jersey, creating the state’s inordinate number of incorporated communities compared to the rest of the country for the sake of home rule. There is no formal record of a debate on the naming of the library, however the 1986 master plan is where the phrase “Upper Shores” first appeared.
According to documents from the time period, the master plan did not specifically dictate that the library carry the Upper Shores name – only that a library would be constructed somewhere within the municipal boundaries of Lavallette, Seaside Heights or Seaside Park. Since the county did not know where the island’s library would be located, an employee simply wrote in the master plan that a branch should be built in the “upper shores” of the county, contrasting the northern island with Long Beach Island. When land became available in Lavallette a decade later and the location of the library was decided, the name simply carried over from the master plan document, and has kept the name to the present day. After Hurricane Sandy struck in 2013, the branch was outfitted with a new roadside sign that included “Lavallette” in the name, but officially retained “Upper Shores” as its identifier.
Whether the name should be formally changed is a question of preference. Lavallette residents may find themselves in favor of changing the name, but county officials may harken back to the original petition promulgated by residents of the three towns in 1973. While “Upper Shores” is essentially meaningless outside of library system parlance, there may be no better option since the island as a whole has never been granted an official designation by either the state or cartography organizations.
“It just seems that all the other towns’ branches have names, but Lavallette doesn’t,” said Finter. “The name just kind of floats out there.”
According to county statistics compiled after the library required renovations after suffering damage in Hurricane Sandy in 2012, the branch served 11,224 registered borrowers each year and circulated over 103,000 items annually. In its first year, the branch registered about 2,600 patrons. Lavallette’s year-round population is 1,854 residents as of 2024.
Though the question of the formal name of the library will take a back seat to more pressing issues, Lavallette officials say they are genuinely interested in having the branch reflect the town’s name.
“I think we’re going to send a letter to the library – we’ll ask the council for permission to send it – and see what they do,” said Finter.