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Taking care of your Loved One Is What We Do BEST!

It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.

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Home Care In Long Branch, NJ

Home Care Long Branch, NJ

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting Twin Lights State Historic Site in Long Branch, NJ gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Long Branch, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care Long Branch, NJ

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“For the past 6 months Always Best has provided compassionate care to my dear aunt. Our primary caregiver was outstanding.....experienced, organized, warm and kind.....she became more than a caregiver, a friend that we depended on. All the caregivers that supported us on this journey were dedicated, professional, friendly and dependable. The administrative staff at Always Best Princeton were always available to assist and support. I offer my highest recommendation of Always Best Caregivers in Princeton.”

Barbara W.
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TESTIMONIALS

“For the past 6 months Always Best has provided compassionate care to my dear aunt. Our primary caregiver was outstanding.....experienced, organized, warm and kind.....she became more than a caregiver, a friend that we depended on. All the caregivers that supported us on this journey were dedicated, professional, friendly and dependable. The administrative staff at Always Best Princeton were always available to assist and support. I offer my highest recommendation of Always Best Caregivers in Princeton.”

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TESTIMONIALS

“Always Best Care has provided us with the best caregivers. We are blessed with an outstanding caregiver, Maria, who is exceptional in every way. Our recent substitute caregiver, Elizabeth, also provided my husband with excellent care. We so appreciate the high level of expertise, skill and overall care afforded to us by these wonderful ladies.”

Gracie W.
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TESTIMONIALS

“We are so appreciative of the care and service of your team.  Mariama was a lovely caregiver, and I especially appreciated Carli's guidance throughout the process.”

Liz G.
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TESTIMONIALS

“As we wind down our trip to New Jersey both Megan and I wish to thank you personally and Always Best Care for taking care of our needs! Your professionalism and support made our experience pleasant. After having experienced three different service providers in Maryland I can say your services are above par! And Ernesta is truly supportive of Megan’s needs. She is calm, compassionate and respectful. Also your on call service is very quick to react to our changing needs!”

Megan A.
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TESTIMONIALS

“A special shoutout to our primary caregivers: Marie C. and Florette P.. They were outstanding! And extra thanks to Carli, who always came through when we needed backup. Many thanks to the ABC team for all the care you gave to my husband Al H. through 3 years of Parkinson's suffering, and the support you gave me through a hard time.”

Ann B.
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TESTIMONIALS

“Terrific company. Management is tops. Very caring staff. I highly recommend them. The staff and management are extremely professional and caring, resulting in a very comfortable experience.”

Mark A.
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TESTIMONIALS

“Always Best Care Senior Services in Princeton Junction exceeded our expectations. Their team was kind, attentive, and provided excellent care tailored to our family’s needs. Communication was clear and supportive throughout. We’re so grateful for their compassion and professionalism. Highly recommend them for anyone seeking trusted senior home care in the area!”

Anny M.
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TESTIMONIALS

“Could not have asked for a more caring group of professionals. From care giver to support staff, they are exceptional”

Joann D.
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TESTIMONIALS

“ABC COULD NOT HAVE DONE BETTER IN A CHANGING SITUATION WITH TWO TERMINALLY PATIENTS HAVING ALZ AND STAGE IV PANCREATIC CANCER. QUALITY OF CARE TAKER WAS SUPERB AND RESPONSIVENESS TO CHANGING NEEDS PERFECT.”

John V.
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TESTIMONIALS

“Always best care took care of my father for about 10 years..Though my father was very lucid and managed his own care with the agency, I was at his house alot and participated in his care with the aids. They were all very caring and he kindly spoke of the owners being very attentive and offered very personalized care. They even visited him. I am very fond of many of the home health aids..they were loving and concerned. They took their job to another level. I even formed friendships with some of them. The golden years are a very delicate part of our lives. Always best care not only offered good physical care to my father, but unbounded love and compassion !!!! Thank you and he is looking down at us. I'm sure.”

Cerise N.
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TESTIMONIALS

“ABC and their amazing care givers enabled our Aunt to get her last wish was to die in her home. I can’t say enough about how ABC was able to give her a quality of life that she valued as well as provide comfort to her family knowing that she was in good hands with ABC's Caregivers. From the caregivers that always went the extra mile to the fast response we got 24x7 from folks like Carli…you were there for us!”

Stephanie S.
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TESTIMONIALS

“Mom developed an infection in the afternoon that left her too weak and disoriented to care for herself for that night. I called Always Best Care Senior Services (ABC) at the very end of the business day, asking if they could find someone for one night of 12-hour private duty care on pretty much an emergency basis. The ABC team went to work and secured a caregiver for mom within a matter of hours for an 8pm-to-8am care shift at mom's senior living community. We had worked with ABC in the past on a scheduled basis, but this experience was above and beyond the call of regular duty and it truly helped us get through a difficult and stressful episode. We would recommend ABC for any and all of your senior care needs.”

John R.
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“Faithful, Love, and Family.”

Toni W.
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TESTIMONIALS

“Very professional organization and sent the right aide, Sam, to help me with my father in day to day activities. Sam helps him with gait training and understands dementia care and how to handle care, the way the client needs it. I would not hesitate using this agency and Sam is excellent.”

Vinita B.
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TESTIMONIALS

“I had a great experience with the agency, Always Best Care! I am attending college, and they always provided me an aide that is helpful, considerate, and hardworking. Thank you for always providing me with an aide like Ms. Colleta!!”

Jasmine F.
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TESTIMONIALS

“Roberto took care of my husband like he was a member of his family. He was God sent; thank God for him”

Lizeth C.
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“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”

Taylor B.
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“Everyone was great. I’ve come a long way due to the help of your aides. Thank you again!”

Jacqueline B.
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“You have a GEM in Mrs. Terry. She is worth so much more than she is paid! I miss her. Her help was timely, professional, and invaluable”

Manuel T.
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TESTIMONIALS

“Very very helpful, I was desperate when I called and that same day I had professional help. Tremendous your service”

Kevin J.
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TESTIMONIALS

“We had an exceptionally good experience with Always Best Care during my mother's illness. The management met with us and assigned caregivers almost immediately. As our needs evolved and increased, they were responsive and flexible. The caregivers were well-trained, kind, hard-working, and truly fine people whom we enjoyed having in the house.”

Eric S.
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TESTIMONIALS

“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up the good work, and be safe!”

Matthew T.
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TESTIMONIALS

“Words cannot express how grateful my family and I am for the kindness, care, and concern that was shown for my husband by the Always Best Care staff. Thank you for the exceptional attention to his comfort, as well as the wonderful insights, strength, knowledge, and emotional support you showed our entire family. Watching someone you love make the transition out of this life is a really difficult thing, and your wisdom and comfort helped us navigate this challenging time. I will always be thankful for the service you provided for him. I would also like to acknowledge the excellent care provided to my husband by Ms. Marie Louisjean. We thank Ms. Louisjean for her incredible patience, tenderness, and attention to his needs. We thank her for being such a dedicated caregiver. God has given her a very special talent and He has blessed her with a compassionate heart. I could not have asked for a more passionate group of people. May God continue to bless the Always Best Care staff as you continue to care for people in need.”

Francena R.
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TESTIMONIALS

“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They came out to his house and offered suggestions so that he would be able to get around with his walker easily. Their person took great care of my Dad. It is such a relief to my sister and I that we had someone stay with my Dad that was so reliable. I highly recommend them.”

Debbie T.
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TESTIMONIALS

“You have been outstanding in caregiving and concern for us both. We cannot thank you enough. Thanks for always being there for us in every way.”

Janet R.
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TESTIMONIALS

“Gimbert and Carmen Fernandez are very knowledgeable in the area of elder care services and how best to provide workable care solutions for aging relatives. They are well informed on current issues and available options. I speak from my own experience here and strongly recommend then and their company to anyone in need of assistance in this area. They are compassionate and caring people which is critical in their business!”

Con S.
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TESTIMONIALS

“My wife and I are eternally grateful to Always Best Care for the wonderful care they provided for our Aunt and Uncle as they battled with diminishing health and mental conditions. Carmen and Gimbert were always available to us to answer questions and discuss aspects of care that was needed. Without their help the situations that we faced would have been so much worse. God Bless.”

Joel R.
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TESTIMONIALS

“Your service was just what I needed. I would not hesitate to use your services in the future if needed. I would recommend you to anyone needing your help. Again, thank you for caring.”

Kathie D.
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TESTIMONIALS

“Mai was wonderful in every way. She gave great care to my father and also cared for me and my family.”

Arthur

What is Non-Medical Senior Care in Long Branch, NJ?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care Long Branch, NJ

Types of Elderly Care in Long Branch, NJ

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care Long Branch, NJ
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers Long Branch, NJ
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Seven Presidents Oceanfront Park in Long Branch, NJ with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care Long Branch, NJ
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Salt Steakhouse or visit Monmouth Battlefield State Park, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care Long Branch, NJ

Benefits of Home Care in Long Branch, NJ

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in Long Branch, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care Long Branch, NJ

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NJ's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care Long Branch, NJ

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Long Branch, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care Long Branch, NJ

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers Long Branch, NJ

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • Complete Care at Monmouth
  • Artis Senior Living of Eatontown
  • Arbor Terrace Shrewsbury
  • Sunnyside Manor
  • Brightview Eatontown Senior Independent Living, Assisted Living, Memory Care
  • All American Assisted Living at Tinton Falls
Home Care Long Branch, NJ

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care Long Branch, NJ

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Long Branch, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care Long Branch, NJ

Latest News in Long Branch, NJ

Monmouth County school closures, delayed openings due to snow for Monday (Dec. 15, 2026)

Monmouth County school districts have begun calling for closures and delayed openings for Monday due to a winter storm that brought widespread snowfall totals of 5 to 8 inches.Thousands of homes and businesses remained without power Sunday night from the gusty winds that followed the storm.Dangerously low temperatures were expected on Sunday night into Monday with the potential for black ice on roads through Monday morning.DELAYED OPENINGS:Asbury Park School DistrictAtlantic Highlands School District...

Monmouth County school districts have begun calling for closures and delayed openings for Monday due to a winter storm that brought widespread snowfall totals of 5 to 8 inches.

Thousands of homes and businesses remained without power Sunday night from the gusty winds that followed the storm.

Dangerously low temperatures were expected on Sunday night into Monday with the potential for black ice on roads through Monday morning.

DELAYED OPENINGS:

Asbury Park School District

Atlantic Highlands School District

Belmar Elementary School District

Bradley Beach School District

Brielle Boro School District

Colts Neck Township School District

Deal Boro School District

Eatontown Public School District

Freehold Borough School District

Freehold Regional High School District

Freehold Township School District

Hazlet Township Public School District

Highlands Elementary

Howell Township Public School District

Keyport School District

Long Branch Public School District

Manalapan-Englishtown Regional Schools School District

Manasquan School District

Marlboro Township School District

Matawan-Aberdeen Regional School District

Middletown Township Public School District

Millstone Township School District

Monmouth Beach School District

Monmouth Regional High School

Neptune City School District

Neptune Township School District

Roosevelt Borough Public School District

Rumson-Fair Haven Regional High School District

Shore Regional High School District

Spring Lake Heights School District

Tinton Falls School District

Township of Ocean School District

Union Beach Public School District

Upper Freehold Regional School District

Wall Township Public School District

West Long Branch School District

Iconic Hidden Gem Pub in NJ to Close Leaving Locals Heartbroken

We all hope to find a bar that feels like a friend’s living room, but with better food and way better beers. You know, the kind of place where you walk in and immediately feel like you’ve been there a hundred times, even if it’s your very first visit. The wood, the warmth, the people who somehow always seem to know someone you know.That hometown bar for many at the Jersey Shore has been right on 2nd Avenue in Long Branch. I'm speaking of The Celtic Cottage. The Celtic Cottage Pub and Patio Bar is own...

We all hope to find a bar that feels like a friend’s living room, but with better food and way better beers. You know, the kind of place where you walk in and immediately feel like you’ve been there a hundred times, even if it’s your very first visit. The wood, the warmth, the people who somehow always seem to know someone you know.

That hometown bar for many at the Jersey Shore has been right on 2nd Avenue in Long Branch. I'm speaking of The Celtic Cottage. The Celtic Cottage Pub and Patio Bar is owned and operated by Kevin and Maureen Martin, who have long been true community leaders and advocates for the town of Long Branch. According to their website, Kevin has deep Irish roots. His father was originally from Tullamore, Ireland. So, when the opportunity to own an authentic Irish pub presented itself in 1995, he jumped at the offer.

The Happy Pickle transformed into The Celtic Cottage Pub and Patio Bar. The goal was to exude authenticity, and the new owners did just that with the black shutters and flags of all 32 counties of Ireland displayed inside. I've always enjoyed the whiskey decanters. Every trip to The Celtic Cottage has been a mini trip to the Emerald Isle for me. Many at the Shore have fond memories of post St. Patrick's Day celebrations, but the Celtic Cottage has always been a great place to grab a drink and bite.

I was truly sad to see this post on Facebook.

According to the social media post, the Celtic Cottage will close on Wednesday, December 10, 2025. I've reached out to management for comment and details regarding the demolition of the iconic building and the future of that land. As I scrolled through the comments of the post, it was clear that today is a sad day in Long Branch.

A big thank you to the owners and staff of The Celtic Cottage for the decades of good times, great spirits, and fantastic memories.

The Celtic Cottage isn't the only Jersey Shore pub getting attention these days.

The real estate side of the deal was handled by Bielat Santore & Company, a name that frequently appears when Jersey bars and restaurants change hands. The new owner, Mort Nase, is not exactly a rookie either. He has more than 40 years of business experience and has worked at several well-known Shore restaurants. Before running his own places, he spent years as the general manager at Frankie’s in Point Pleasant. In 2012, he bought the Windward Tavern in Brick.

When word got out that he was opening another beloved local spot, people paid attention. They are also concerned that the appeal of "the dark Ark" will fade under new leadership. Do they dare get rid of the carved tables?

The Ark Pub and Eatery opened in 1976 and has been a familiar stop for burgers, seafood, cold drinks, and a cozy English pub vibe. It first changed owners in 2008 when brothers Tony and Dan Bartone took over. New owner Mort says he plans to take some time to see how things run, figure out what customers love the most, and only tweak stuff in ways that keep its personality intact.

The Ark is open seven days a week from late morning through to the early hours. And in case you are keeping track, this is not the company’s only major move this year. Bielat Santore & Company also completed the sale of Dempster’s Sports Pub in Mount Holly, another local favorite with a big sports crowd.

For fans of Shore institutions, it looks like The Ark is staying exactly what it has always been for now. One small request from the author: please keep the port wine burger.

Controversial hospital relocation plan in N.J. tabled after 8-hour meeting

Editor’s note: An earlier version of this story misattributed quotes from State Health Planning Board Member Kevin J. Slavin to Michael Kennedy, executive director of the state Department of Health’s Division of Certificate of Need and Licensing.The State Health Planning Board deferred a highly-anticipated decision on Thursday regarding the relocation of Monmouth Medical Center’s acute care services from Long Branch to a new $800 million general hospital located roughly 5 miles away.“We are not pr...

Editor’s note: An earlier version of this story misattributed quotes from State Health Planning Board Member Kevin J. Slavin to Michael Kennedy, executive director of the state Department of Health’s Division of Certificate of Need and Licensing.

The State Health Planning Board deferred a highly-anticipated decision on Thursday regarding the relocation of Monmouth Medical Center’s acute care services from Long Branch to a new $800 million general hospital located roughly 5 miles away.

“We are not prepared to take action on this application tonight. Several concerns that the board members (have), I can highlight at a high level,” said Board Member Kevin J. Slavin, former president and CEO at St Joseph’s Healthcare.

“We need more information on disparities for residents of Long Branch and vulnerable population, and additional information on transportation options to ensure that access to vulnerable populations will be secured,” Slavin said. “We’d like to see additional information on staffing as it impacts other providers and an extension of maintenance requirements for the services.”

The board voted to defer and revisit the issue after a long day that started at 10 a.m. Thursday and concluded shortly before 6:30 p.m.

Construction on the new general hospital in Tinton Falls is expected to begin in 2027, with completion expected in 2032. The new site will be operated in conjunction with Monmouth Medical Center, which isn’t closing, according to its owners.

The proposed relocation was first announced in early October by RWJ Barnabas Health, which owns Monmouth Medical Center and 13 other hospitals in the state. It has been the subject of heated debate ever since.

U.S. Rep. Frank Pallone emerged as one of the project’s fiercest critics.

“Simply put, RWJ Barnabas’ plan to close the Long Branch hospital puts profits over people. Period. They are abandoning a poorer, more diverse city for a significantly wealthier, less diverse suburb,” Pallone said Thursday.

Hospital officials maintain the new acute care facility is centrally located and better equipped to serve patients.

President and CEO Eric Carney testified at the first Nov. 13 public hearing before the State Health Planning Board that an architectural assessment of the 13-acre Monmouth Medical Center campus revealed serious infrastructure problems.

“The results show that the majority of our buildings at our hospital were deemed undesirable and near end of life for continued hospital operations,” Carney said.

Approximately 300 people attended the public hearing held at the Anne Vogel Family Care and Wellness Center in Eatontown three weeks ago, hoping to weigh in on the proposal. Another 200 people attended remotely, according to a summary prepared by the New Jersey Department of Health.

Of those who spoke in person, 35 expressed support and about 58 expressed opposition. However, the majority of written comments submitted to the state supported the application, with 882 backing the move and 34 opposing it, according to the summary.

The State Health Planning Board heard seven additional hours of testimony on Thursday from people invited to comment either before the board in Trenton at the New Jersey State Museum Auditorium or virtually from the Long Branch Senior Center.

Those who spoke against the plan raised concerns about longer travel times, the impact on other hospitals in the region and disruptions in care.

“Monmouth Medical Center is a primary access point for emergency, maternal, pediatric, surgical and behavioral health services in the region. Any consideration of relocation carries significant implications for access to care, emergency preparedness, infrastructure planning and local economic conditions,” said Lisa Wilson, executive director of Coastal Communities Family Success Center, a community-based organization that serves economically challenged individuals and families in Long Branch.

Others claimed the relocation would disproportionately affect minority and low-income families who rely on the hospital for affordable and culturally competent care. Minority groups make up over 46% of Monmouth Medical Center’s patients and approximately 31% of patients are underinsured or uninsured, according to the Certificate of Need application.

“This plan brings our care closer to the majority of patients we already serve,” Carney said Thursday.

Those in support of the move focused on the need for modernization and expansion, arguing the current site can no longer meet the changing needs of the community.

“It’s being built to better serve the nearly 650,000 residents of the county, as well as residents of other Shore communities. And that’s not a facility that can be accommodated in the present location,” said Christian Hartman, senior vice president of the New Jersey Alliance for Action, a nonpartisan, nonprofit association focused on building the state’s economy.

The application was also endorsed by state health department staff, which recommended approving the relocation with some conditions — among them, communicating the move clearly with the community and availability of no-charge transportation from Long Branch to the Vogel Medical Center Campus.

The State Health Planning Board ultimately decided to postpone the vote to allow for more time to address the main concerns raised by community members.

“We are extremely disappointed that the State Health Planning Board decided not to act on the positive recommendation of the New Jersey Department of Health...“ a spokesperson for RWJ Barnabas said in a statement late Friday.

“We will continue to work through this process and address any additional questions the Board may have. We look forward to sharing more about how our vision for transformative health care will bring world-class care closer to home for more patients by delivering the latest advanced technology, treatments, and innovative academic medicine in new, modern health centers of excellence,” the spokesperson said.

Some residents expressed concern about how the relocation may negatively impact people in need of medical care.

“The people of Long Branch are who I’m thinking about and I can’t see how it won’t interfere with their access to care and increase health disparities,” said Dr. Krysta Johns-Keating, a provider who sits on the board.

Former U.S. Sen. George Helmy, who serves as RWJ Barnabas’ executive vice president and chief of external affairs and policy, said he respectfully disagreed with the deferral of the relocation plan.

“We have provided you extensive information on disparities and how we intend to care for those folks,” Helmy said Thursday.

If approved, the new hospital will be located adjacent to the Specialty and Cancer Care Pavilion, which is under construction as part of the expanded Vogel Medical Campus.

It will have an outpatient medical office building, emergency department, surgical and interventional services and diagnostic imaging. The project is expected to cost $858.7 million, according to the Certificate of Need proposal.

What would change if the relocation is approved?

The following services will be relocated to a new seven-story, 252-bed hospital in Tinton Falls:

The Long Branch hospital will lose 151 licensed acute care beds in the process. However, it will continue to provide services to the community. It will also benefit from planned upgrades including the creation of a new psychiatric facility and a new pharmacy.

Obsolete buildings on campus may eventually be removed. However, plans for demolition aren’t expected to get underway until 2035 or later, according to RWJ Barnabas Health.

What would stay the same?

The hospital in Long Branch will remain open 24 hours a day, seven days a week and maintain its current full-service emergency department.

The hospital will also continue to offer inpatient and outpatient behavioral health services, imaging services, outpatient surgery and specialty clinic services and adaptable patient rooms capable of providing intensive care.

A free van service will be available between the new hospital campus and the existing Long Branch site for patients, staff and family members, according to the project plans.

There are no current plans to close or repurpose the hospital site, according to the Certificate of Need application.

Pallone to State: Closing Our Hospital Would Be A Disaster For Long Branch Area Residents

At today’s final State Health Planning Board hearing on RWJ Barnabas Health’s plan to close Monmouth Medical Center (MMC) hospital in Long Branch, Congressman Frank Pallone, Jr. (NJ-06) delivered testimony in opposition to RWJ Barnabas’s plan to close one of New Jersey’s best hospitals.“Simply put, RWJ Barnabas’ plan to close the Long Branch hospital puts profits over people. Period. They are abandoning a poorer, more diverse city for a significantly wealthier, less diverse suburb,” ...

At today’s final State Health Planning Board hearing on RWJ Barnabas Health’s plan to close Monmouth Medical Center (MMC) hospital in Long Branch, Congressman Frank Pallone, Jr. (NJ-06) delivered testimony in opposition to RWJ Barnabas’s plan to close one of New Jersey’s best hospitals.

“Simply put, RWJ Barnabas’ plan to close the Long Branch hospital puts profits over people. Period. They are abandoning a poorer, more diverse city for a significantly wealthier, less diverse suburb,” Pallone said.

Pallone has opposed the disastrous plan from day one, arguing that RWJ Barnabas is abandoning a lower-income area to build a concierge hospital in Tinton Falls. For months, he has demanded fair hearings and an opportunity for community members to be heard after two chaotic and inaccessible hearings: one announced illegally, the other held in a cramped off-site venue in Eatontown where opponents were left outside in the freezing cold while RWJBarnabas employees filled the seats. Today’s is the final public hearing before RWJ Barnabas’s plan is approved by state officials.

Prepared Testimony of Congressman Frank Pallone, Jr.

State Health Planning Board – December 4, 2025

Check Against Delivery

My name is Frank Pallone, and I represent Long Branch and much of Monmouth and Middlesex Counties.

Simply put, RWJ Barnabas’ plan to close the Long Branch hospital puts profits over people. Period.

They are abandoning a poorer, more diverse city for a significantly wealthier, less diverse suburb.

Monmouth Medical Center’s most recent Community Health Needs Assessment – a rigorous review of its communities’ health needs – underscores why Long Branch needs an acute care hospital.

Long Branch has a 16.2% poverty rate, one of the highest in the county. Monmouth Medical Center’s assessment estimates over 5,8000 uninsured residents, the highest in the county.

Many Latino and Hispanic residents face transportation barriers, and Long Branch has the highest rate of foreign-born residents and foreign language speakers in the county.

The loss of Monmouth Medical Center Hospital in Long Branch would place an undue burden on both Jersey Shore Medical Center and Riverview Hospital, both closer to Long Branch than a new hospital in Tinton Falls.

The Health Department staff recommendations do not take into account the actual travel time.

Have you ever tried to travel from Long Branch to Tinton Falls in July or August along Route 36? It’s literally bumper to bumper and adds a half hour to your travel time.

The Health Department staff recommendations provide no analysis of the actual need for an acute care hospital in Long Branch or the shift of the Long Branch area residents to the two nearby Hackensack Meridian Hospitals.

The staff essentially says it doesn’t matter since the new hospital in Tinton Falls is still in the Monmouth Medical Center service area.

But that begs the question of the true medical needs of the Long Branch area residents and the overcrowding resulting from thousands of new patients, many uninsured or on Medicaid that will go to Jersey Shore Hospital and Riverview Medical Center.

Financially, this move allows RWJBarnabas Health to drop Medicaid and uninsured patients while capturing wealthier ones, jeopardizing the stability of other hospitals in the area.

The application before you is significantly amended from the one filed by RWJBarnabas last year that retained Monmouth Medical Center hospital in Long Branch. The amended application seeks to transfer the hospital license from our city and eliminate acute inpatient services at Long Branch.

The Health Department staff recommendations insist that the Long Branch Hospital license be transferred to Tinton Falls because neither location would have the full complement of mandatory hospital services necessary for a general acute care hospital.

But, that is a mischaracterization of the initial application. The new hospital in Tinton Falls could have the full complement of mandatory hospital services and therefore qualify as a general hospital.

The most important acute care services that the initial application retained in Long Branch were; inpatient medical surgery and beds capable of being made into ICU units when necessary. This took into account the real needs of Long Branch area residents.

The Health Department staff recommendations do provide that the Long Branch campus offer other acute care services such as a satellite emergency department, a 24-bed observation unit, an outpatient surgery center with specialty clinics and imaging services. So why can’t Long Branch include acute inpatient surgery and beds that are ICU adaptable as originally proposed?

Also, why do the Health Department staff only recommend that the satellite emergency department remains in Long Branch indefinitely? Both our inpatient surgery and operating rooms and beds as well as all the outpatient services specified by the Health Department Staff should be mandated indefinitely, not just for five years. Anything that is mandated for a certain period of time would allow for RWJ Barnabas to transition out that service and close it down.

Our representatives in the state legislature have introduced bills that would require that both the existing inpatient and outpatient surgery services remain in Long Branch. There is no reason why the Health Planning Board can’t do the same.

Jersey Shore beach badge holiday sales 2025: Where to find discounted badges

It might not even technically be winter yet, but it’s still not too early to get a jump start on your summer shore plans, with more than a dozen Jersey Shore towns running special holiday beach badge sales just in time for the big shopping season.The badges are usually sold at a discount, typically ranging between $5 and $10 off the regular season price, and a number of towns have fun, hand-drawn Christmas-themed designs.Sale dates and ordering methods vary by town, so make sure to double check how to purchase before head...

It might not even technically be winter yet, but it’s still not too early to get a jump start on your summer shore plans, with more than a dozen Jersey Shore towns running special holiday beach badge sales just in time for the big shopping season.

The badges are usually sold at a discount, typically ranging between $5 and $10 off the regular season price, and a number of towns have fun, hand-drawn Christmas-themed designs.

Sale dates and ordering methods vary by town, so make sure to double check how to purchase before heading out. Some towns end their holiday tag sales as early as Dec. 17, so don’t wait to order.

Jersey Shore towns offering pre-season holiday badges:

If you don’t see your favorite beach listed, badges aren’t on sale just yet. Check back in the spring for full pricing breakdowns.

Several towns that have had special deals or early on-sale dates in the past do not have deals announced yet, including Asbury Park, Belmar, Ocean Grove, Seaside Heights, Surf City and Ventnor.

Holiday-themed seasonal beach badges will be sold for $35 at Festive Friday and Snowfest Saturday and at the Avalon Beach Tag Booth Nov. 28-29. Any leftover badges will be sold at the Avalon Tax Collector’s Office. They’re also available online for a small additional charge.

Badges are for sale at regular season rate of $110 at the borough office between Dec. 1 and Dec. 23. Cash or check only.

Special holiday badges are for sale at borough office, and come in a gift box. Christmas badges are $42, and regular pre-season badges are $40.

Holiday badges with a special design are on sale for $40, while supplies last. They can be purchased in person, by mail, or online via credit card, but all badges must be picked up in person.

Badges can be purchased in person or online for pick up. The special holiday rate of $70 is in effect Dec. 1 through Dec. 30.

Holiday-themed badges can be purchased online for the pre-season rate of $20 plus shipping starting on Nov. 28. They can also be purchased in person at the Beach Fee office.

Season tags are on sale at the pre-season price of $30 starting Dec. 1. They can be ordered through the mail, or purchased online for an additional fee.

Seasonal beach badges can be purchased online for $42.92, plus a shipping fee.

Tags with a special holiday design are on sale for $40, and must be picked up in person. Limited quantities are available.

Holiday-themed badges are on sale at the badge office shack for $40. The shack is open between Nov 28 and Dec. 31, or until sold out.

Discounted badges are on sale for $45 between Nov. 3 and Jan. 31. They can be purchased at city hall.

Holiday badges will be for sale at the Martin Bloom Pavilion for the pre-season rate of $12 starting Nov. 24. Tags can also be ordered online for an additional fee.

Pre-season beach badges with a special design can be purchased in-person for $30, or online for an additional fee.

Pre-season badges are on sale for $75 through Dec. 31. They can be purchased at the borough office.

Special Christmas badges are on sale for $115 from Nov. 28-Dec. 19. Badges ordered by Dec. 17 can be shipped for an additional $10, and a gift box can be added for $2.

Holiday tags will go on sale for $25 at city hall on Nov. 21, or for $27 plus shipping online.

Holiday badges are on sale for $62.25. They can be picked up every weekend in December, or ordered online.

Information on holiday beach badges will be available online soon.

Holiday beach tags are available for purchase at borough hall while supplies last for $35. Tags can also be purchased online to be shipped from Jersey Cape Tags with an added convenience fee, or online for pick-up through RecDesk.

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