NEW BRUNSWICK – Sarah and Usra Attalla have spent weeks focused not so much on reinventing the wheel as figuring out how to make one that’s attention-grabbing, able to spin easily and light enough to hang on a storefront window.
Their contribution to the annual Windows of Understanding art installation project that kicks off Sunday and runs through March 31 is a wheel that will be displayed inside Gallo Felix restaurant at 160 French St.
The concept of the wheel was inspired by their partner organization, Meals on Wheels of Greater New Brunswick. Trying to figure out how to bring it to life was the kind of challenge the twin sisters and Mason Gross School of the Arts graduates relish.
“That’s part of being an artist,” Sarah said. “I feel like the trouble is like the problem-solving aspect or like a designer would face. Being a designer, a lot of is problem-solving and research. So, that’s kind of just something we expect in the process. And, the more you challenge yourself, the better the work comes out.”
“We had a professor at Mason Gross who used to say, ‘The bigger, the better,’” Usra said. “So if we made something 8 by 10 (inches), she would be like, ‘Why didn’t you make it 24 by 34?’ ”
“Then we were doing exhibitions that were like two walls,” Sarah continued. “It’s like we just expanded to just putting ourselves out there.”
Sarah and Usra, two of TAPinto New Brunswick’s People to Watch for 2026, want their art to underline Meals on Wheels’ motto: More than a meal.
The Meals on Wheels of Greater New Brunswick serves about 31,000 meals a year to mostly seniors living in New Brunswick, Highland Park, North Brunswick and Edison. While delivering one hot meal and one cold one, the Meals on Wheels volunteers often say hello or even strike up conversations. For their clients, this might be the only human contact they have all day.
That’s the part of Meals on Wheels’ service that has connected with Sarah and Usra.
So, not only will their artwork hang in the restaurant’s window, but there will be premade cards inside. Customers will be invited to write notes of compassion or messages of encouragement that will then be delivered with the meals.
Sarah and Usra will also be working with students in the New Brunswick Public School District. The students will also be writing notations on cards the twins designed. Then, Meals on Wheels volunteers will distribute them on their appointed routes.
“The purpose of art is that it invokes a reaction,” Sarah said. “And I think we love to uplift people, like seeing something that affects other people, seeing something that’s colorful, seeing something that is new, like different than what you usually see,” she said. “I want people to feel that there’s always someone there for other people and that the world can be more colorful.”
The twins are very close, but what would you expect when they were born 3 minutes apart? They get along great and rarely quarrel. When they do, it dissipates in minutes. They finish each other’s sentences and even ordered the same iced mocha latte drinks at a George Street shop one recent afternoon.
The way Usra puts it, it’s like having a built-in best friend.
They discovered art together, got accepted to Mason Gross together, took classes together and even started an organization there together. Muslim Feminists for the Arts was created to raise awareness about what Islam does for women. It became so successful that 150 people attended the opening exhibition.
After graduation, there’s been a few ups and downs. The COVID-19 pandemic led to layoffs. There’s also been mini-projects for friends and acquaintances and part-time gigs.
Usra is now working in pharmaceutical advertising, Sarah is in commercial advertising.
They’re both on hybrid schedules, so they sit side by side on the bus to New York when they have to go into the office. On work-from-home days, they work in close quarters.
This will be the fourth year that they are contributing to Windows of Understanding, an urban art initiative that began in New Brunswick in 2017 with the vision of using art to transform window fronts at shops, hotels and offices into spaces where the community can learn about positive strides being taken by local organizations around a wide array of social justice issues.
Although Windows of Understanding has since spread to Highland Park, Metuchen, South Plainfield, Rahway, and – for the first time – Perth Amboy, it continues to use art to spread educational messages about some of the partner organizations.
This year’s participating organizations include Global Grace Health, Elijah’s Promise, Middlesex RIDE, Replenish, Latino Action Network, Human Rights Watch Coalition of New Jersey, the New Jersey Consortium for Immigrant Children, DIRE (Deportation & Immigration Response Equipo) and Fish, Inc., in addition to Meals on Wheels.
For Sarah and Usra, the idea of getting their design approved before they knew how it was going to be constructed is part of the process.
“To me, just a blank paper is scary,” Usra said. “Before you start something, it’s like, ‘OK, there’s nothing here. How am I going to make something? You just kind of have to trust the process.”
Other New Brunswick People to Watch in 2026: