It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic St. Andrews Blockhouse National Historic Site gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in New Brunswick, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
“As we wind down our trip to New Jersey both Megan and I wish to”
“A special shoutout to our primary caregivers: Marie C. and Florette P.. They were outstanding!”
“Terrific company. Management is tops. Very caring staff. I highly recommend them.”
“Always Best Care Senior Services in Princeton Junction exceeded our expectations. Their team was kind,”
“Could not have asked for a more caring group of professionals. From care giver to”
“ABC COULD NOT HAVE DONE BETTER IN A CHANGING SITUATION WITH TWO TERMINALLY PATIENTS HAVING”
“Always best care took care of my father for about 10 years..Though my father was”
“ABC and their amazing care givers enabled our Aunt to get her last wish was”
“Mom developed an infection in the afternoon that left her too weak and disoriented to”
“Faithful, Love, and Family.”
“Very professional organization and sent the right aide, Sam, to help me with my father”
“I had a great experience with the agency, Always Best Care! I am attending college,”
“Roberto took care of my husband like he was a member of his family. He”
“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”
“Everyone was great. I’ve come a long way due to the help of your aides.”
“You have a GEM in Mrs. Terry. She is worth so much more than she”
“Very very helpful, I was desperate when I called and that same day I had”
“We had an exceptionally good experience with Always Best Care during my mother's illness. The”
“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up”
“Words cannot express how grateful my family and I am for the kindness, care, and”
“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They”
“You have been outstanding in caregiving and concern for us both. We cannot thank you”
“Gimbert and Carmen Fernandez are very knowledgeable in the area of elder care services and”
“My wife and I are eternally grateful to Always Best Care for the wonderful care”
“Your service was just what I needed. I would not hesitate to use your services”
“As we wind down our trip to New Jersey both Megan and I wish to thank you personally and Always Best Care for taking care of our needs! Your professionalism and support made our experience pleasant. After having experienced three different service providers in Maryland I can say your services are above par! And Ernesta is truly supportive of Megan’s needs. She is calm, compassionate and respectful. Also your on call service is very quick to react to our changing needs!”
“A special shoutout to our primary caregivers: Marie C. and Florette P.. They were outstanding! And extra thanks to Carli, who always came through when we needed backup. Many thanks to the ABC team for all the care you gave to my husband Al H. through 3 years of Parkinson's suffering, and the support you gave me through a hard time.”
“Terrific company. Management is tops. Very caring staff. I highly recommend them.”
“Always Best Care Senior Services in Princeton Junction exceeded our expectations. Their team was kind, attentive, and provided excellent care tailored to our family’s needs. Communication was clear and supportive throughout. We’re so grateful for their compassion and professionalism. Highly recommend them for anyone seeking trusted senior home care in the area!”
“Could not have asked for a more caring group of professionals. From care giver to support staff, they are exceptional”
“ABC COULD NOT HAVE DONE BETTER IN A CHANGING SITUATION WITH TWO TERMINALLY PATIENTS HAVING ALZ AND STAGE IV PANCREATIC CANCER. QUALITY OF CARE TAKER WAS SUPERB AND RESPONSIVENESS TO CHANGING NEEDS PERFECT.”
“Always best care took care of my father for about 10 years..Though my father was very lucid and managed his own care with the agency, I was at his house alot and participated in his care with the aids. They were all very caring and he kindly spoke of the owners being very attentive and offered very personalized care. They even visited him. I am very fond of many of the home health aids..they were loving and concerned. They took their job to another level. I even formed friendships with some of them. The golden years are a very delicate part of our lives. Always best care not only offered good physical care to my father, but unbounded love and compassion !!!! Thank you and he is looking down at us. I'm sure.”
“ABC and their amazing care givers enabled our Aunt to get her last wish was to die in her home. I can’t say enough about how ABC was able to give her a quality of life that she valued as well as provide comfort to her family knowing that she was in good hands with ABC's Caregivers. From the caregivers that always went the extra mile to the fast response we got 24x7 from folks like Carli…you were there for us!”
“Mom developed an infection in the afternoon that left her too weak and disoriented to care for herself for that night. I called Always Best Care Senior Services (ABC) at the very end of the business day, asking if they could find someone for one night of 12-hour private duty care on pretty much an emergency basis. The ABC team went to work and secured a caregiver for mom within a matter of hours for an 8pm-to-8am care shift at mom's senior living community. We had worked with ABC in the past on a scheduled basis, but this experience was above and beyond the call of regular duty and it truly helped us get through a difficult and stressful episode. We would recommend ABC for any and all of your senior care needs.”
“Faithful, Love, and Family.”
“Very professional organization and sent the right aide, Sam, to help me with my father in day to day activities. Sam helps him with gait training and understands dementia care and how to handle care, the way the client needs it. I would not hesitate using this agency and Sam is excellent.”
“I had a great experience with the agency, Always Best Care! I am attending college, and they always provided me an aide that is helpful, considerate, and hardworking. Thank you for always providing me with an aide like Ms. Colleta!!”
“Roberto took care of my husband like he was a member of his family. He was God sent; thank God for him”
“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”
“Everyone was great. I’ve come a long way due to the help of your aides. Thank you again!”
“You have a GEM in Mrs. Terry. She is worth so much more than she is paid! I miss her. Her help was timely, professional, and invaluable”
“Very very helpful, I was desperate when I called and that same day I had professional help. Tremendous your service”
“We had an exceptionally good experience with Always Best Care during my mother's illness. The management met with us and assigned caregivers almost immediately. As our needs evolved and increased, they were responsive and flexible. The caregivers were well-trained, kind, hard-working, and truly fine people whom we enjoyed having in the house.”
“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up the good work, and be safe!”
“Words cannot express how grateful my family and I am for the kindness, care, and concern that was shown for my husband by the Always Best Care staff. Thank you for the exceptional attention to his comfort, as well as the wonderful insights, strength, knowledge, and emotional support you showed our entire family. Watching someone you love make the transition out of this life is a really difficult thing, and your wisdom and comfort helped us navigate this challenging time. I will always be thankful for the service you provided for him. I would also like to acknowledge the excellent care provided to my husband by Ms. Marie Louisjean. We thank Ms. Louisjean for her incredible patience, tenderness, and attention to his needs. We thank her for being such a dedicated caregiver. God has given her a very special talent and He has blessed her with a compassionate heart. I could not have asked for a more passionate group of people. May God continue to bless the Always Best Care staff as you continue to care for people in need.”
“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They came out to his house and offered suggestions so that he would be able to get around with his walker easily. Their person took great care of my Dad. It is such a relief to my sister and I that we had someone stay with my Dad that was so reliable. I highly recommend them.”
“You have been outstanding in caregiving and concern for us both. We cannot thank you enough. Thanks for always being there for us in every way.”
“Gimbert and Carmen Fernandez are very knowledgeable in the area of elder care services and how best to provide workable care solutions for aging relatives. They are well informed on current issues and available options. I speak from my own experience here and strongly recommend then and their company to anyone in need of assistance in this area. They are compassionate and caring people which is critical in their business!”
“My wife and I are eternally grateful to Always Best Care for the wonderful care they provided for our Aunt and Uncle as they battled with diminishing health and mental conditions. Carmen and Gimbert were always available to us to answer questions and discuss aspects of care that was needed. Without their help the situations that we faced would have been so much worse. God Bless.”
“Your service was just what I needed. I would not hesitate to use your services in the future if needed. I would recommend you to anyone needing your help. Again, thank you for caring.”
Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Buccleuch Park with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local The Frog & The Peach or visit Fort Beauséjour - Fort Cumberland National Historic Site, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in New Brunswick, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in New Brunswick, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in New Brunswick, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
New Brunswick’s free, 15th annual performing, visual and culinary arts series for people of all ages is now underway, offering a varied calendar of events through Oct. 12.The Hub City Sounds series includes music and dance performances, cooking contests, spoken word performances, crafting and more.“Whether you love history, live entertainment or tasting the local dishes, you will find it at Hub City Sounds,” said Tracey O’Reggio Clark, executive director of New Brunswick Cultural Center, which...
New Brunswick’s free, 15th annual performing, visual and culinary arts series for people of all ages is now underway, offering a varied calendar of events through Oct. 12.
The Hub City Sounds series includes music and dance performances, cooking contests, spoken word performances, crafting and more.
“Whether you love history, live entertainment or tasting the local dishes, you will find it at Hub City Sounds,” said Tracey O’Reggio Clark, executive director of New Brunswick Cultural Center, which is co-hosting the event. “And with the essential support from all our partners, collectively, we are very honored and grateful to have one of the most culturally inclusive festival series in the area.”
The festival, also co-hosted by Arts New Brunswick, includes collaborations with the city of New Brunswick, the New Brunswick Performing Arts Center, The Heldrich Hotel & Conference Center, the New Brunswick Free Public Library, the New Brunswick Jazz Project and more.
Here is the full list of events included in Hub City Sounds:
Offering fare, music and dance performances inspired by the culture and traditions from Northern and Southern India, complemented by educational dance and theatre presentations, Zumba Bollywood and a visual arts workshop.
Go: 1-6 p.m. Saturday, Aug. 16; rain date Sunday, Aug. 24. Livingston Avenue in front of New Brunswick Performing Arts Center.
Revel in island vibes with Caribbean cuisine, music and dance performances featuring reggae, soca and calypso, as well as a jerk chicken tasting cook-off. Also learn about the English, Spanish, French and Dutch-speaking Caribbean.
Go: 2-6 p.m. Saturday, Aug. 23; Recreation Park at 7 Pine St.
Celebrate Mexico’s Independence Day with traditional dances, live music and food, and be a part of “El Grito” with the Mexican Consulate in New Brunswick.
Go: 2-6 p.m. Saturday, Sept. 13; Boyd Park at Route 18 N.
A health and wellness festival that connects at-risk populations with community resource providers to expand access to healthcare and enable self-advocacy to advance public health outcomes and quality of life. Held in partnership with CareSparc Community Connections organization.
Go: 11 a.m. to 4 p.m. Saturday, Sept. 20; Alice Jennings Archibald Park at 23 Van Dyke Ave.
This third annual festival is presented in four municipalities, showcasing local talent from New Brunswick, Carteret, Metuchen and Woodbridge. Held in partnership with the New Brunswick Jazz Project.
Go: Sept. 26-29 throughout Middlesex County; New Brunswick event is 1-5:30 p.m. Sept. 28. In front of New Brunswick Performing Arts Center.
Enjoy food, traditional music and dance from local and national artists celebrating Latinx Heritage Month. Participate in a community mural installation, face painting and more. Held in partnership with New Brunswick Tomorrow.
Go: 2-6 p.m. Sunday, Oct. 12; Joyce Kilmer Park at 143 Joyce Kilmer Ave.
For more information on Hub City Sounds events, call 908-917-2862 or visit NewBrunswickArts.org.
Staff Reporter Jenna Intersimone: [email protected]
SOUTH BRUNSWICK, N.J., Aug. 11, 2025 /PRNewswire/ -- Pickleball Kingdom, the world's largest indoor pickleball entity, continues its expansion in New Jersey with a new facility planned for South Brunswick Township. With its Hamilton club already open and additional locations in Watchung and Tinton Falls slated to open this winter, the brand is rapidly growing its footprint acro...
SOUTH BRUNSWICK, N.J., Aug. 11, 2025 /PRNewswire/ -- Pickleball Kingdom, the world's largest indoor pickleball entity, continues its expansion in New Jersey with a new facility planned for South Brunswick Township. With its Hamilton club already open and additional locations in Watchung and Tinton Falls slated to open this winter, the brand is rapidly growing its footprint across the state. Leading the charge in South Brunswick is new franchisee Yashraj Kurani, who brings a strong commitment to community, purpose, and the sport of pickleball as he joins the Pickleball Kingdom family.
"We're excited to continue growing Pickleball Kingdom's presence in New Jersey," said Ace Rodrigues, Founder and CEO of Pickleball Kingdom. "As we expand across the state, every new club deepens our commitment to building stronger communities through the power of pickleball."
The South Brunswick facility will feature state-of-the-art indoor courts that combine the feel of outdoor surfaces with the benefits of year-round, climate-controlled play. Players of all skill levels can take advantage of professional coaching and clinics, and participate in organized leagues and tournaments for both casual and competitive play. The club will also host community and corporate events to bring people together through pickleball. In addition, a fully stocked pro shop will offer top pickleball products, from paddles and balls to apparel and accessories.
"Our Pickleball Kingdom club will be more than a sports facility—it will help local economic growth and be a community hub that supports active living. It will help create a safe space for social connection and youth engagement. It's an investment in the well-being and vibrancy of South Brunswick," said Yashraj Kurani. "We will create a space that promotes health, connection, and fun—while growing a sport that people genuinely love. South Brunswick and neighboring towns don't have any indoor courts that meet the growing demand, and Pickleball Kingdom is the perfect fit."
With more than two decades in IT sales, Kurani has built a successful career driving growth and fostering strong client relationships. A passionate and competitive pickleball player, he recently earned a coveted 4.0 PPA Golden Ticket and has competed in high-level cross-club events, including winning the All-Star Game. His background in racquetball and badminton has sharpened his agility, precision, and understanding of fast-paced gameplay. Beyond the court, Yash is a devoted family man, sharing his life with his wife Payal, an accomplished IT professional, and their two children. Combining his business expertise with his love for pickleball, Yash is committed to creating a welcoming community for players of all skill levels.
"We're proud to welcome Yashraj Kurani to the Pickleball Kingdom family," said Rob Streett, President and Chief Global Officer of Pickleball Kingdom. "His passion, leadership, and commitment to excellence align perfectly with our mission. With Yash leading the way in South Brunswick, we're confident players will enjoy a top-tier experience."
For more information and updates on the South Brunswick location:
Website: https://pickleballkingdom.com/south-brunswick-township-nj/
Follow Pickleball Kingdom on social media: Facebook, Instagram, LinkedIn
About Pickleball Kingdom
Pickleball Kingdom is the premier indoor pickleball franchise, dedicated to fostering community and providing world-class facilities. With a mission to create a global network of pickleball venues, Pickleball Kingdom is at the forefront of the fastest-growing sport in the U.S.
Pickleball Kingdom offers franchisees the highest industry AUV (average unit volume) per location, demonstrating the strength of its business model and the comprehensive support provided to franchise owners.
As pickleball continues to surge in popularity, Pickleball Kingdom invites driven individuals to explore franchise opportunities and join this exciting growth.For more information on franchise opportunities, visit https://pickleballkingdom.com/franchise/.
For Franchise or Media Inquiries:
Mitch Kistner, Sr. Director of Marketing888-725-0072[email protected]
SOURCE Pickleball Kingdom Franchising
NEW BRUNSWICK, NJ — This Saturday, there will be a free outdoor festival for all ages in the city of New Brunswick.It's the New Brunswick Heart F...
NEW BRUNSWICK, NJ — This Saturday, there will be a free outdoor festival for all ages in the city of New Brunswick.
It's the New Brunswick Heart Festival and it runs Saturday, August 9 from 2 - 6 p.m. The festival will be held in the heart of New Brunswick in front of the theaters at Monument Square (2 Livingston Avenue).
This FREE family-friendly festival features live music and dance performances; free dance classes for kids; craft and art vendors; free face painting, arts & crafts, Henna, caricatures, and balloon animals; a health & wellness area hosted by Garden of Healing; a history corner featuring historical interpreters by the Arts Institute of Middlesex County’s East Jersey Old Town Village & Cornelius Low House and much more.
Here is the schedule of events for the day:
1 p.m. — State Theatre New Jersey LUMIA: A Futuristic Cirque Show
An amazing laser light cirque show featuring a cast of acrobats, jugglers, dancers and daredevils — fun for the entire family! Not free, must buy tickets: https://www.stnj.org/events/de...
ALL DAY—2-6PM
DJ IZM and hosts Sharon Gordon & Bert BaronOutdoor Stage
Open House at Princeton Ballet School Studio60 Bayard St.
History & Art Studio space at State Theatre New Jersey15 Livingston Avenue
Visit the STNJ studio for an art installation by Melissa Pepin, a visual display of a historic timeline of New Brunswick's music scene, set models from Plays-In-The-Park, and East Jersey Old Town Village's history display, including a printing press.
2PM-3PM — Outdoor Stage
New Brunswick High School Cheerleaders
New Brunswick Brass Band
Jersey Talent winner, pianist Elias Nicozisis
Bollywood Zumba by Navrang Dance Academy
3PM-4PM — Outdoor Stage
Grupo de Danza Folklórica La Sagrada Familia
George Street Playhouse musical performance
4PM-5PM — Outdoor Stage
Tap dancer Omar Edwards
National ACT-SO Bronze Medalist and singer Myles Cherett
Afro-Peruvian music and dance by Socabón Peru Cultural Association with Special Guest Mariela Valencia
5PM-6PM — Outdoor Stage
Hustle dance instruction with Amy Garcia Phillips and the Contento Dancers
Motown and Disco hits with The Discoteks
Also, be sure to stop by and check out their food vendors including Mozzarella Italian & Mexican Cucina, Crazy Korn, Flavor Savior, Algie Mae's Grill, Jamaican Patty Wagon and more.
originally published: 07/24/2025(NEW BRUNSWICK, NJ) -- State Theatre New Jersey, New Brunswick Cultural Center, and New Brunswick Performing Arts Center (NBPAC), and the Arts Institute of Middlesex County present the 6th Annual New Brunswick Heart Festival on Saturday, August 9, 2025 from 2:00pm-6:00pm; hosted by New Jersey Radio Hall of Famer Bert Baron and Founder of TSO Productions, Sharon ...
originally published: 07/24/2025
(NEW BRUNSWICK, NJ) -- State Theatre New Jersey, New Brunswick Cultural Center, and New Brunswick Performing Arts Center (NBPAC), and the Arts Institute of Middlesex County present the 6th Annual New Brunswick Heart Festival on Saturday, August 9, 2025 from 2:00pm-6:00pm; hosted by New Jersey Radio Hall of Famer Bert Baron and Founder of TSO Productions, Sharon Gordon.
This free family-friendly festival celebrates the vibrant arts and history of New Brunswick and Middlesex County, featuring live music and dance performances; free dance classes for kids; food, craft, and art vendors; arts and crafts for kids; free face painting, Henna, caricatures, and balloon animals; and more. The festival will take place in downtown New Brunswick on Livingston Ave (Monument Square, 2 Livingston Ave).
Before the New Brunswick Heart Festival begins, State Theatre presents a 1:00pm performance inside the theater of LUMIA: A Futuristic Cirque Show. With over 70 minutes of non-stop entertainment, Lumia is sure to engage and entertain audiences of all ages. This groundbreaking production redefines the boundaries of technology and entertainment, blending breathtaking acrobatics with the latest advancements in visual technology. LUMIA showcases an array of holograms, interactive lasers, LED technology, light suits, and even robots that transform the stage into a vibrant canvas of light and movement.
Tickets for LUMIA: A Futuristic Cirque Show are $39-$62 and are available for purchase online.
After the performance, the audience can enjoy the FREE New Brunswick Heart Festival just outside the theater.
This year's New Brunswick Heart Festival lineup on the outdoor stage on Livingston Avenue include the headline band, the Discoteks, performing disco and Motown hits; Afro-Peruvian music and dance by Socabón Peru Cultural Association; celebrated tap dancer Omar Edwards; the New Brunswick Brass; dance performances by InSpira Performing Arts & Cultural Center and Grupo de Danza Folklórica La Sagrada Familia; beats by DJ IZM; a performance by George Street Playhouse; National ACT-SO Bronze Medalist and singer Myles Cherette; and a set by the winner of this year’s State Theatre Jersey Talent show, pianist, Elias Nicozisis! Plus, a hustle dance class with Amy Garcia Phillips and the Contento Dancers.
Omar Edwards
Other events at the New Brunswick HEART Festival include a health & wellness area with Garden of Healing; and a history area featuring historical interpreters by the Arts Institute of Middlesex County’s East Jersey Old Town Village & Cornelius Low House. Additional activities include free face painting, balloon animals, Henna, and caricature; free arts and crafts with Dibble and Dabble; button-making with the New Brunswick Free Public Library; Japanese black ink drawing with the Highland Park Arts Commission; and chalk art with Sharpened Mindz. Also featured at the festival are free dance classes for kids hosted by Princeton Ballet School including Beginning Dance for ages 4-8 at 4:00pm and Contemporary for ages 9-16 at 5:00pm.
New Brunswick Heart Festival is presented by State Theatre New Jersey, New Brunswick Cultural Center, New Brunswick Performing Arts Center (NBPAC), and the Arts Institute of Middlesex County.
The New Brunswick HEART Festival partners include Zimmerli Art Museum at Rutgers University; Hub City Jazz Festival; George Street Playhouse; Crossroads Theatre Company; American Repertory Ballet; Consulate of Mexico in New Brunswick; Live Well-Vivir Bien New Brunswick; the city of New Brunswick; County of Middlesex, New Brunswick Development Corporation; New Brunswick City Center; New Brunswick Community Arts Council; Elijah’s Promise; Y.S.S. (Youth Services System); Youth Advocacy Program (YAP); coLAB Arts; Civic League of Greater New Brunswick; New Brunswick Area NAACP; Middlesex County Regional Chamber of Commerce; New Brunswick Jazz Project; Garden of Healing; the New Brunswick Free Public Library; American Hungarian Foundation; Esperanza Neighborhood Program; New Brunswick Public School District; CareSparc Community Connections; AARP; Sharpened Mindz; Rutgers Department of Government Affairs; Robert Wood Barnabas Health; Girl Scouts of New & North Brunswick; New Brunswick Tomorrow; Rutgers Collaborative Center for Community Engagement; Gay Men’s Chorus, Family Support Organization of Middlesex County, Emanuel Lutheran Church, The Pride Center of New Jersey, and Middlesex College New Brunswick Center.
NEW BRUNSWICK – One of New Jersey’s most influential attorneys has been tapped as Rutgers’ executive vice president for legal affairs and general counsel.The appointment of William Castner, who had served as chief counsel to former Gov. Jon Corzine, commissioner on the New Jersey State Commission of Investigation, and senior advisor to Gov. Phil Murphy on firearms was completed at a meeting that wrapped up by 8:47 a.m. on Rutgers President William F. Tate IV’s first official day on the job.Castner’...
NEW BRUNSWICK – One of New Jersey’s most influential attorneys has been tapped as Rutgers’ executive vice president for legal affairs and general counsel.
The appointment of William Castner, who had served as chief counsel to former Gov. Jon Corzine, commissioner on the New Jersey State Commission of Investigation, and senior advisor to Gov. Phil Murphy on firearms was completed at a meeting that wrapped up by 8:47 a.m. on Rutgers President William F. Tate IV’s first official day on the job.
Castner’s appointment by Tate, which was approved at a special meeting of the Board of Governors, is effective today, July 1.
His annual base salary is $720,000.
Castner spoke briefly during the meeting, which was held via video conference. He said he was addressing the board members from his new desk.
“Because the job’s effective immediately, I’m here at Winnants (Hall),” he said. “I really want to thank you for the positive vote. It would have been an embarrassing trip back (down) the Turnpike, down south, if it had gone the other way. So, I’m very grateful for that.
“I also want to thank Dr. Tate for offering me this position, and whose brilliance and toughness made the job especially appealing,” Castner added.
Castner said he was 21 when he went to work in the law library on the Camden campus to help pay off his loans as he pursued his law degree at Rutgers. He also holds a public policy master’s degree from Rutgers.
Castner’s positions in private practice include serving as director at the firm Gibbons PC, senior vice president of corporate and regulatory affairs at Horizon Blue Cross Blue Shield of New Jersey, and most recently, chair of regulatory affairs and compliance at Connell Foley, LLP.
Rutgers convened a nine-person search committee chaired by interim general counsel John Farmer. The university also enlisted the help of Witt/Kieffer, an Illinois-based company that specializes in executive recruitment.
After a national search, the firm identified 12 candidates. The search committee narrowed it to three, before Tate selected Castner, Board of Governors Chair Amy Towers said at Tuesday’s meeting.
“Over the course of my academic career, I’ve had an opportunity to work with three general counsels very closely and I can say with certitude that the name I’m going to put forward brings a very similar and distinguished intellectual maturity to the application of the law, and I believe, in particular, to the complexities that we’re going to be facing in higher education,” Tate said during Tuesday’s meeting.
“His experience at this point, in my opinion, in a multifaceted legal landscape that we’re facing in higher education is exactly what we need,” Tate added.
Tate was tapped as the 22nd president of Rutgers at a May Board of Governors meeting.
Tate had been the president of the Louisiana State University system since 2021.
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