Our BureauSomerset, NJThe Mayor of Somerset, Mr. Phil Kramer, officially unveiled the poster of the upcoming American comedy film “Brilliant Idea” at a special event held in front of Pooja Exotic Indian Cuisine, Somerset, NJ. The occasion was marked by the presence of community leaders, filmmakers, and artists, underscoring a new era of opportunity for local talent in New Jersey.Two visionary film production companies, New Jersey Bollywood Star Production LLC (owned by Tarun Kumar Ricky, J.S. King, and Mukesh...
Our Bureau
Somerset, NJ
The Mayor of Somerset, Mr. Phil Kramer, officially unveiled the poster of the upcoming American comedy film “Brilliant Idea” at a special event held in front of Pooja Exotic Indian Cuisine, Somerset, NJ. The occasion was marked by the presence of community leaders, filmmakers, and artists, underscoring a new era of opportunity for local talent in New Jersey.
Two visionary film production companies, New Jersey Bollywood Star Production LLC (owned by Tarun Kumar Ricky, J.S. King, and Mukesh Kashiwala) and Parasher Brothers Entertainment LLC (owned by Rabinder Parasher, Chander Mohan, and Rajesh Prasher), have joined forces to launch an initiative aimed at building a strong film-industry platform for local cast and crew across the state. Their mission is to ensure that aspiring actors, technicians, and creative artists can find meaningful opportunities in New Jersey—without relocating to Bollywood or Hollywood.
Mayor Kramer, joined by his team, praised the filmmakers’ vision and commitment: “This project is not just about making films—it is about making New Jersey a hub of creativity, culture, and opportunity,” he said while unveiling the poster.
Both production houses have committed to establishing a full-fledged film studio in New Jersey that will house pre-production, production, post-production, marketing, and distribution facilities—bringing the entire filmmaking process under one roof. As part of this commitment, they have pledged to produce at least one feature film every year, ensuring sustained work for local talent and a meaningful cultural contribution to the community.
About “Brilliant Idea”
The first feature film under this collaboration, “Brilliant Idea”, is directed by renowned Bollywood filmmaker Rabinder Parasher, who served as assistant director to legendary filmmaker Mahesh Bhatt. The film is a bilingual project—shot in both Hindi and English—with production beginning in 2024 and wrapping on February 6, 2025. More than 55 cast and crew members from New Jersey participated in the making of the film, which is currently in post-production and set for a worldwide theatrical release in 2025, beginning with a premiere in New Jersey.
The film stars Ricky and J.S. King in the lead roles, with music composed by Chander Mohan. The title track is performed by legendary Bollywood playback singer Kumar Sanu, with lyrics penned by Rajesh Prasher.
Community Support & Promotion
The project enjoys strong community backing from leaders including Pradip (Peter) Kothari and Sunil Hali, community leader and owner/publisher of The Indian EYE and Radio Zindagi. Public Relations and Marketing for the film are led by Rajeev Bhambri.